Hurricane Sandy, Black Forrest fire, 6.0 earthquake hits Napa Valley – major catastrophes strike large population centers, business are damaged and even destroyed. Even after these major events, many of which make international news, numerous companies have all of their corporate data in the same building, and, in many cases, […]
George T. Taft
New Labour Goes Consulting Crazy
When the Labour Party were in opposition, they lambasted the ruling Conservative government for spending up to £500m a year on management and IT systems consultants. This was, they thundered, “a disgraceful waste of taxpayers’ money – money that should be spent on frontline services like hospitals and schools” rather […]
Sign Lighting and Signage – One Way to Create Branding
“Design is defined by light and shade, and appropriate lighting is enormously important.” Albert Hadley, The Story of America’s Preeminent Interior Designer Creating a good impression is something that most businesses would want. They find ways on how to make their stores stand out from the rest, from customer service […]
Small Business Advertising – 5 Components of a Great Ad
As we are getting closer and closer to the last quarter of the year, I wanted to get people motivated about advertising. Whether traditional (print, TV, radio) or social (internet), the components for a great ad remain the same. I originally found an article from The James Group that spoke […]
Honest Grant Cardone Marketing Mentoring Program Review
If you are one who follows Grant Cardone you will quickly learn all about his life and how he began many of his businesses. That man needs NO introduction. He takes a very powerful in your face approach at everything he does. He is loud, dramatic, brutally honest, and passionate, […]
3 Easy Ways to Systemize Your Business and Decrease Burnout
A system doesn’t have to be engineered toward excellence.
Local SEO vs SEO: What’s the Difference?
What is the difference between SEO and Local SEO? While they may share some tactics and best practices, getting your website to rank in local search takes a slightly different approach. In the video below, I’ll share the differences between SEO and Local SEO, explain why local SEO is important, […]
5 Tips to Improve your Google Maps Reviews
As a business owner, you know that online reviews are essential. They can make or break your business. And when it comes to Google Maps reviews, they are even more important. Why? Because potential customers use Google Maps to find businesses like yours. If you have negative reviews listed on […]
Sustainable Marketing: Key Principles and Strategies for Small Business [+Examples]
![Sustainable Marketing: Key Principles and Strategies for Small Business [+Examples]](https://birdflumanual.com/wp-content/uploads/2022/12/Sustainable-Marketing-Key-Principles-and-Strategies-for-Small-Business-Examples.jpg)
Recent consumer surveys will tell you that people care about how businesses affect society and the environment. Almost 90% of consumers feel that businesses are responsible for their carbon footprint and should do more to reduce it. Over 80% of buyers believe companies should also take part in solving social […]
7 major mistakes to avoid with your customer engagement strategy
It’s more expensive to acquire a new customer than to retain an existing client. Having clients who pay you every month makes your business revenue more predictable. But how can you create the right conditions for this to happen? You have to delight customers with your service and keep them […]