Are you overwhelmed or frustrated when it comes to your marketing? That means you’ve somehow lost focus — even if you think you haven’t. Overwhelm, means you’ve got too many balls in the air. Frustration means that some of those balls are falling down around you. I get it; marketing […]
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7 Common Mistakes to Avoid
Do you know how to set up HubSpot deal stages properly? Whether you’re new to deal stages or you’ve been using them for a while, you might be making some expensive mistakes, causing your business to bleed cash and leading to costly, misinformed business decisions.
Mini-Budget 2022: What the latest announcements mean for your business
Editor’s note: Following the mini-Budget on 23 September 2022, there have been numerous changes to it, most notably on 17 October 2022. This article has been updated to reflect that. Extraordinary times call for extraordinary measures. And so it was that, on 23 September 2022, Chancellor Kwasi Kwarteng announced The […]
Golden Circle model: Sinek’s theory value proposition : start with why
Simon Sinek explains how to use the Golden Circle model to truly differentiate your brand’s value proposition when most fail Leadership expert Simon Sinek is perhaps best known for giving one of the most popular TED talks of all time, which you can view at the end of this post. […]
Symptoms, Causes, and How to Address Them
Physician burnout is a reality that now plagues the US healthcare industry like never before. However, this epidemic of exhausted physicians working on “depleted batteries” isn’t a new story. A study published in Mayo Clinic Proceedings reports that 63% of physicians had experienced burnout in 2021, compared with 38.2% in […]
A Guide To The Different Types Of Instagram Chatbots
A chatbot could be the perfect solution if you’re looking for a way to automate your Instagram account and save time managing it. In this article, we’ll explore the five main types of Instagram chatbots, so you can decide which one is best for your needs. What is an Instagram […]
How to Scale Your Ecommerce AOV Using User Generated Content
User-generated content (UGC) is a vastly popular topic in the digital marketing industry and it’s for a good reason. For the uninitiated, user-generated content refers to the content created by other people such as your loyal customers, influencers, brand ambassadors, and so on. Most e-store owners don’t realize it immediately, […]
Benefits of Working with Influencers on Social Media
Set New Industry Trends Influencers are leaders who give importance to virtually any topic. Whether you’re in the gaming industry, politics, marketing field, and so on, there’s always an influencer out there ready to help give your brand the publicity it needs to take you to the next level. Once […]
Larry Summers Calls Terminal Rate Crossing 5% ‘A Milestone:’ What He Says About Potential Of Further Rise – Vanguard Total Bond Market ETF (NASDAQ:BND), SPDR
Former Treasury Secretary Lawrence H. Summers has pointed out that the terminal rate, as reflected by the Fed funds futures, has crossed the 5% mark, and this is a significant milestone. However, most of the possible increase in the current cycle has already taken place, he said. “The terminal rate, according to Fed […]
No sales pitch required – The Joy of Business
Many of my clients hate the idea of doing a sales pitch. They’d rather jump into a pit of spiders than start cold calling for leads. But I think there’s a better way of getting your business in front of the right people. I call this my ‘no sales pitch […]