Corporate Branding Making The Most Of Your Time

George T. Taft

Branding ones business, products, and or services can be one of the most profitable portions of an advertising campaign. Branding is simply the symbolic embodiment of your product via a logo, font, color scheme, sound, or symbol. The purpose is simply to convey your message and bring to mind your […]

The Politics Of Branding

George T. Taft

One of the great things about the current presidential election cycle is that we have three candidates who, from a branding perspective, are totally different (however, the same cannot be said for the candidates on more substantive issues, but that’s a different post). We have Barack Obama, who is fresh […]

Surefire Means of Promoting Online Branding

George T. Taft

To exist and excel in the industry where you belong, along with millions of opponents scheming to pull you down there is only way out. And that is by establishing your business with an identity or as a ‘brand’. Internet advertising agencies are bringing up numerous promotional strategies to establish […]

Branding Information Technology

George T. Taft

What Is Branding The term “brand” is often mistakenly used to describe a company’s reputation, mission statement, or core competencies. Rather, your brand is the unique value proposition that you offer to your customers. Used to promote the value generated by your IT functions, an effective branding campaign can help […]

How Branding Benefits a Business

George T. Taft

A brand is the unique identity that a company creates for its business. This brand identity plays a vital role in earning the trustworthiness among the clients to purchase the company’s product or service. Branding is an efficient and easy way to approach the client’s in a market place. It […]

The Gods Of Branding

George T. Taft

Bullies. On the schoolyard the bullies are the ones with the most confidence. Armed with the bravado to take on anyone and everyone. But, in the business world they’re considered gods. The gods of Branding. Currently my organization charges around three times the price of our competitors when examining with […]