Updated Oct. 24, 2022 You’ve nailed your voice and tone. The preferred formats and channels are documented. The content ideas are confirmed. It’s all on a calendar so everyone can see where your content marketing is going in the next quarter or even year. You think you’re all set, but […]
SEO marketing
Selling a company | Seth’s Blog
Cars aren’t like companies. Most cars on the road will be sold, again and again, until they end up as parts. Companies usually start and end with their founders. Sometimes, a small, stable company is sold to an individual operator, usually for a multiple of the expected annual profit. It’s […]
How to Respond to Signs of Anxiety & Depression in Yourself and Others
By Daniel Pozzebon and Dr. M Lee Freedman In part one of our series surrounding anxiety and depression in the workplace, we addressed how you can recognize symptoms within yourself and in others. Building on these learnings, this blog will take us one step further and outline how you, as […]
3 Ways Data can Empower Marketing Leaders to be more Efficient & Effective – Zymplify
In Marketing 101, and all business classes I suspect, we are first taught the importance of being both efficient and effective. Working efficiently means doing things right, whereas working effectively means doing the right thing. And doesn’t everyone want to do the right things the right way? Since working towards […]
A Guide to Email Marketing In Healthcare » Small Business Bonfire
Email marketing can be an excellent tool for healthcare organizations to connect with patients and promote their services. However, there are some important things to keep in mind when using email marketing in healthcare. Here is our guide to email marketing in healthcare. Why is Healthcare Email Marketing Important? Email marketing […]
7 Tips to Design Great Emails that Convert
Every email marketing campaign has its own unique purpose, but the goal is ultimately to convince your subscriber to convert (your desired end result). Whether the goal of your email is to encourage people to make a purchase, download an asset, or read a full article, it’s important to know […]
5 Bells and Whistles to Discuss With Your Google Ads Manager
If you run a business, you are probably very familiar with salespeople telling you all about the “bells and whistles” that come with the product they’re selling. And while listening to a list of features can be exhausting, it’s often one of the most important parts of the presentation or […]
What Is Loan Stacking? – Headway Capital Blog
By Bonnie Posted on October 10, 2022 What Is Loan Stacking? Running a business takes a lot of careful planning. Occasionally, you may require additional rounds of funding to fully execute your business goals. Some business owners may pursue loans from different small business lenders. However, loan stacking, […]
What are the best CrowdTangle alternatives?
BuzzSumo Content Analyzer + fact checking websites When journos use CrowdTangle, they usually already have a hunch that a news story is misinformed. So, more often than not they begin their investigation with a query in mind, and search CrowdTangle to discover social media pages and group discussions around said […]
How to Create a Marketing Plan for 2023: Follow These 5 Steps
Creating an annual marketing plan that aligns with your company’s growth objectives is no picnic. However, next-level inbound marketing programs — the ones that align marketing, sales, and service teams — use the power of the flywheel. An inbound marketing plan centered around the flywheel leverages force, friction, and the […]