Ford (F) – Get Report unveiled its overhauled F-150 Raptor, 1 of the automaker’s most financially rewarding cars.
Shares of the Dearborn, Mich. organization had been up 3% to $11.19 in trading Wednesday.
Ford claimed the new F-150’s running gear has been totally redesigned.
Optimum payload has been amplified by 200 lbs . to 1,400 pounds, whilst utmost towing also was improved 200 lbs to 8,200 lbs of traditional towing.
For the 1st time, Ford explained, Raptor is readily available with both 35-inch or 37-inch tires – the premier manufacturing unit-equipped to a generation mild-duty entire-dimensions pickup.
The new Raptor also debuts new 12-inch driver cockpit and heart-control screens.
“Raptor is the first desert truck,” Ali Jammoul, Ford Functionality vehicle application director, stated in a statement. “We just took it to yet another amount.”
Ford reported that over the very last 4 several years the previous-generation Raptor cumulatively outsold Porsche’s full lineup of sporting activities automobiles and also outsold Chevrolet’s Corvette.
The large truck market is about to see a increase in levels of competition, Bloomberg noted, from such motor vehicles as V8-powered Ram 1500 TRX from Fiat Chrysler, now a device of Stellantis, as properly as a trio of really anticipated electrical pickups: the Tesla (TSLA) – Get Report Cybertruck, GMC Hummer and Rivian R1
Separately, Ford posted reliable January gross sales figures on Wednesday led by strengthening desire for electrical vehicles and vehicles. The company reviews fourth-quarter earnings on Thursday.
Ford claimed electric auto profits in January rose 18.5% from previous calendar year , thanks to superior acquire-up of the F-150 and Explorer hybrids.
On Monday, Ford and Alphabet’s Google (GOOGL) – Get Report signed a 6-calendar year partnership to produce related motor vehicles based mostly on Google’s Android operating technique, apps and providers.
In August, Bloomberg noted that Ford would temporarily near a factory in Michigan to set in equipment for the redesigned F-150 pickup.
The 2021 F-150 Raptor will be assembled at Ford’s Dearborn Truck Plant and available in showrooms this summer.