HONG KONG SAR – Media OutReach – 5 January 2021 – The COVID-19 epidemic has lasted for practically a year. The sharp tumble in the road visitors has been influencing core browsing districts just about everywhere. In addition, underneath the “Anti-epidemic Fund”, the Innovation and Know-how Commission (ITC) launched the ” Distance Business enterprise (D-Biz) Programme subsidy. Growing amount of substantial and medium-sized enterprises have turned to the on line industry, location up web sites and opening on the web outlets, in an exertion to open up on the net profits channels to get better some of their companies all through the epidemic.
As a lot of firms are not familiar with internet site technology, internet site optimization and Seo promotion are frequently dismissed. In point, Website positioning is a single of the maximum ROI of lots of online marketing and advertising channels and it is worthy of a extensive-time period expense.
HKGSEO has performed Search engine optimization for much more than 500 enterprises, with the Seo approach bringing sizeable targeted visitors and product sales to the organizations. Leveraging on their yrs of encounter, they now provide free internet site assessment (truly worth HK$2,000) for all content types. Listed here are some web-site assessment initiatives HKGSEO has engaged in:
CMS Internet Written content Management Procedure
We advocate applying the most preferred CMS in the market place to construct a web page. Well-acknowledged CMS such as WordPress, Wix, Shopline, and Shopify will make it much easier to handle internet material and make the website easier to crawl and index by research engines.
HKGSEO therefore cautions versus web layout businesses that use their have CMS. Frequently speaking, these websites are not Web optimization helpful. For case in point, they could possibly have unwanted characteristics these types of as copy website page titles, dynamic URLs, or classification pages that are unable to update new information, etcetera. These attributes are disadvantageous to applying Search engine optimization options, which ultimately potential customers to the redesigning of the complete website, ensuing in a considerably bigger cost.
SSL Site Stability Certificate
If your web site does not have an SSL certification (HTTPS) installed, it will be marked as an insecure web-site by the browser, which will adversely have an impact on the reliability and conversion charge. SSL should really be mounted instantly to guard shopper info, especially for e-commerce sites. There are some free of charge SSLs accessible on the market place, this kind of as Let us Encrypt, with paid high quality certificates suggestion by on the net stores.
Cellular Model of The Internet site
The latest particular laptop and World wide web penetration study released by the Census and Stats Department reveals that more than 5.97 million people in Hong Kong have mobile phones, and 99.7% of the end users accessibility the Online on smartphones, better than those people connected to computer systems or other units. Moreover, Google has released the Mobile-First Indexing mobile edition of articles priority indexing. If your site does not have a cellular edition, the ranking will be lousy and a great deal of website traffic will be dropped.
Web page Loading Pace
In accordance to investigate, additional than 68% of viewers will depart a web page when it takes extra than 3 seconds to open. The major explanation for the gradual loading is the use of shared internet hosting or non-community internet hosting. Switching to regional web hosting, SSD or CDN can correctly enhance the loading velocity.
Website Content material
Is the site written content of significant quality? Does it respond to the inquiries of opportunity shoppers? To make up the content material, some company web-sites have piled up key phrases, and some have revealed web site content articles routinely. Nevertheless the material of the articles or blog posts is occasionally plagiarized from news media. Plagiarism will make search engines acknowledge the total web-site excellent as minimal, which will in transform have an effect on the ranking.
Websites and on the net outlets are platforms that market companies. An optimized internet site will reward 2 times the outcomes with fifty percent the effort and hard work of both of those on the net and offline marketing campaigns combined.
Remember to log onto www.hkgseo.com, fill in the website, e mail and get in touch with range, and our community marketing industry experts will reply inside 1 working working day and arrange a cost-free Website positioning examination and session.
HKGSEO focuses on website Web optimization services. It is started and operated by former Google staff. The company is centered in Hong Kong and has branches in Shenzhen, Singapore and Australia. It is committed to offering cost-effective, 1-halt electronic promoting remedies for modest and medium-sized enterprises. Electronic advertising and marketing answers incorporate: Seo, SEM, social media advertising and website design, etc.
Internet site (Chinese)：www.hkgseo.com