Local entrepreneur Otehlia Cassidy wins grand prize on ‘Project Pitch-It’

Otehlia Cassidy, who is the owner of Madison Eats Foodstuff Excursions and operates the Instagram account Otehlia Travels, gained the $10,000 grand prize on “Venture Pitch It,” a “Shark Tank”-design and style program that options Wisconsin-primarily based business owners pitching small business ideas to area moguls.

Cassidy expanded her enterprise right after rebranding her Instagram from Madison Eats to Otehlia Travels thanks to the pandemic. Otehlia Travels is a vacation company with a neighborhood twist, now presenting encounters in Mexico and Belize. Cassidy connects with area businesses in those people areas to produce a “one of a sort culinary journey.”  

Cassidy pitched her business enterprise strategy on the 1st episode of the sixth period of “Project Pitch It,” which premiered on Saturday. All business people receive one particular of three awards to aid their firms. Otehlia Travels received the Peg Ann & David Gruber Project Pitch It $10,000 Cash Award.  

“Winning the grand prize for Task Pitch It, to start with of all usually means that I get to demonstrate my children that you genuinely can turn out to be what you desire of getting, and that anything at all is possible,” says Cassidy, who hopes to encourage other feminine entrepreneurs. 

Cassidy suggests connecting cultures through foods has normally driven her and she is so pleased she took the possibility to abide by her enthusiasm. “The world of vacation is changing, additional folks are on the lookout to truly connect with persons in the communities in which they travel,” says Cassidy. Regardless of whether it be by regional food items excursions in Madison or building an encounter in Mexico, Cassidy plans to keep on exposing folks to cultures and journey via food stuff.