Color Appeal in Advertising

George T. Taft

The colors you use for an advertisement are more important than the actual wording of the ad. The reason for this is the colors (and graphics) capture the consumers attention then causes them to read your ad. According to, “Psychologists have suggested that color impression can account for 60% […]

The Benefits of Hiring a Project Management Consultant


There are several benefits to hiring a project management consultant to assist you with your projects. These include having a reliable person fill in the skills gap and providing project reports on time. Filling in the expertise gap There are two options available if you want to hire a project […]

Behavioral Targeting For Advertising Banners

George T. Taft

What is Behavioral Targeting? Behavioral targeting is the practice of showing consumers banner ads for things that they have proven they are interested in. For example, let’s say that a consumer has recently been looking at and comparing computers online. If you sell computers, you want your banner ad to […]

5 Basic Principles of IT Consulting

George T. Taft

The great availability of IT solutions and the variety of software tools available to businesses nowadays has made the IT consultant profession essential and much sought after. A good information technology consultant offers the know-how and the experience necessary to help customers devise the best possible IT infrastructure for their […]