What you need to know right now By Reuters

George T. Taft

© Reuters. Ukrainian servicemen drive near Bakhmut, as Russia’s attack in Ukraine continues, in Donetsk region, eastern Ukraine, September 7, 2022. REUTERS/Ammar Awad (Reuters) – Russian missiles pounded Ukrainian energy and other facilities on Saturday, causing blackouts in various regions, Kyiv said, while Russian occupation authorities in the southern city […]

Marketing: The 4 Moments of Truth [Chart]

George T. Taft

Do you know what Marketing’s 4 Moments of Truth are? They consist of the interactions your audience has with your products and services. These Moments Of Truth take place in real life or in a variety of contexts based on content formats, platforms and/or devices based on needs and wants. […]

ERP System: The Basics of ERP

George T. Taft

ERP System: The Basics An ERP system is software used by companies to manage their operations. These systems help companies do everything from tracking inventory to managing payroll. They also allow companies to make better decisions because they provide real-time data. ERP system helps companies to streamline their operations and […]

Successful Digital Transformation is All About Value

George T. Taft

A global financial services firm we worked with really seemed to get the digital message. They hired a chief digital officer who led many locally successful projects to improve the customer experience. These included making it easier to move from in-person to online for certain tasks, plus targeted offers based […]