Record targeted traffic and 5 awards assisted make 2020 Dezeen’s very best-ever calendar year

George T. Taft

Dezeen captivated record audiences in 2020 with unique web site site visitors up 16 for every cent, social media followers up 17 for each cent and e-newsletter subscribers up 11 per cent.

a room filled with furniture and a table: Dezeen best year ever

© Furnished by Dezeen
Dezeen most effective yr ever

As Dezeen enters its 15th 12 months, this signifies that we have achieved viewers advancement just about every calendar year due to the fact we launched in 2006.

A substantial thank-you to all our readers and subscribers for aiding us obtain our greatest-ever stats in this kind of a complicated yr! Our business office (previously mentioned) remained vacant for most of 2020 as the group labored from residence.

VDF and pandemic protection drove viewers advancement

Previous year, our protection of the coronavirus pandemic helped us appeal to new viewers with targeted traffic up about 20 for each cent as opposed to 2019 in the spring.

Standout content material we published all through 2020 included Virtual Layout Competition, the world’s 1st-at any time on the web style and design festival, which brought the style globe with each other through the early days of the pandemic and captivated 1.75 million website page views and two million video performs.

Five awards

The year finished with Dezeen successful five awards. 3 of these ended up for Digital Structure Competition with our Dezeen Working day meeting scooping an additional and founder Marcus Fairs successful the electronic management prize at IBP’s once-a-year journalism awards ceremony.

Site website traffic

Exceptional people (“end users” in Google Analytics parlance) to the Dezeen web page grew 17 per cent to 32.1 million. Web page views grew to 110 million and sessions have been up 9 for every cent to 61 million.

Past yr also saw our most effective-ever month for targeted visitors, with 3.65 million special visitors in March, whilst our job interview with Li Edelkoort on the impact of coronavirus the identical month was our most preferred tale of all time, with about 800,000 page sights.

Social media

Our complete social media viewers throughout all platforms grew 17 per cent to 6.4 million. The largest progress was on Instagram, wherever we attained 633,00 new followers, getting us to 2.9 million. Our LinkedIn following practically doubled, rising 93 for every cent to 224,000.

Our followings on Fb, Twitter, Pinterest and WeChat also grew strongly.


Subscribers to our weekly and daily newsletters grew 11 per cent to 532,466 in whole. Weekly subscribers grew 16 for every cent to 355,542 although day by day subscribers grew 7.5 for every cent to 177,000.

Video clip

Our movie articles gained 21 million plays in whole throughout YouTube, Facebook and Instagram. Our YouTube subscribers grew 35 for each cent to 176,000 and video clip performs on YouTube grew to 8.7 million.


Responses from audience grew marginally to 28,480, beating 2019’s prior history tally by just 14 responses. This confirms our situation as the architecture and design and style site with the most energetic reviews section.

Images is by Ed Reeve.

The article Report traffic and 5 awards helped make 2020 Dezeen’s best-at any time yr appeared very first on Dezeen.

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