SEO Explained: What It Is and How You Can Use It

George T. Taft

Did you know that sites with SEO optimization are more likely to earn higher traffic levels?

If you’re running a business, it’s important to make sure that you’re doing everything possible to get your website in front of as many people as possible. SEO, or search engine optimization, is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. SEO encompasses both on-page factors (like content and keywords) and off-page factors (like link building and social media engagement).

There are a few different ways that you can use SEO to improve your marketing efforts. Let’s quickly review the most important ones:

Keyword Research:

The first and most important SEO technique is keyword research. You need to find the right keywords that people are searching for in order to drive traffic to your website. The best way to do this is to use a tool like Google Keyword Planner. Once you’ve found the right keywords, you can start incorporating them into your website content.

On-Page:

Once you’ve done your keyword research, it’s time to start optimizing your website for those keywords. This is called on-page SEO, and it includes things like adding keywords to your website’s title and meta tags, as well as creating keyword-rich content. For example, if you’re a plumber, you might want to write a blog post about “The Top Ten Plumbing Tips for Homeowners.”

Off-Page:

It’s just as important as On-Page SEO. It includes things like link-building and social media engagement. The goal is to build authority for your website so that Google will rank you higher in the search results. The best way to do this is to get high-quality links from other websites. You can also improve your Off-Page SEO by being active on social media and promoting your website content.

Local:

If you’re running a local business, then it’s important to Optimize your website for Local SEO. This includes things like optimizing your Google My Business listing and adding your business to local directories.

Mobile:

In today’s mobile-first world, it’s important to make sure that your website is Optimized for Mobile SEO. This includes things like making sure your site is responsive and fast-loading.

Voice Search:

With the rise of voice search, it’s important to Optimize your website for Voice Search SEO. This includes things like using long-tail keywords and natural language in your content. For example, if someone is searching for a plumber on their Amazon Echo, they might say “Alexa, find me a plumber in my area” so you want to make sure that your website content includes those keywords.

Email:

Don’t forget about email marketing! SEO can also be used to improve your email marketing efforts. For example, you can use SEO keywords in your email subject lines and content to make sure that your emails are more likely to be opened and read by recipients. You can also use SEO to segment your email list so that you’re sending the most relevant and targeted content to each subscriber.

In conclusion, SEO can be a complex topic, but hopefully, this quick overview has given you a better understanding of what it is and how you can use it to improve your marketing efforts. If you have any questions, feel free to leave them in the comments below! Thanks for reading!

 

Interested to find out more? Browse the rest of our blog for other marketing tips. If you’re ready to create your first email, survey, sign-up form, or landing page then register for a free trial to get the tools you need to build powerful marketing campaigns!

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