In the early times of search engine optimization (Search engine marketing), keyword phrases had been anything. Many research engines such as Google relied seriously on matching keywords and phrases in a user’s look for query with actual web pages on the world-wide-web. For illustration, if a individual searched for “hot pet dog cafe,” Google’s algorithm would disproportionately favor domains and webpages with the precise phrase “hot canine cafe.”
This led to the rise and dominance of search term investigation, and keyword-centric SEO strategies. Crafting articles and building backlinks that contained the phrase “hot pet dog restaurant” could nearly assure your rating for the phrase — but which is not the case anymore.